Digital Skills for Business: SEO optimization for your website, optimizing for search engines – understanding SEO basics

Digital Skills for Business
This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics.

The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business.

About The Workshop SEO Optimization for Your Website, Optimizing for Search Engines Understanding SEO Basics:
Join Digital Main Street in SEO optimization for your website, optimizing for search engines – understanding SEO basics. Often you will hear about needing to optimize for search engines or SEO. But what is it, and how does it impact your digital presence? In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages.

What you will learn:

• What is SEO?
• Importance of keywords -Copywriting for SEO
• On-page tactics
• Off-page tactics
• Technical SEO
• Auditing your website for search engines

About the Speaker:
Digital Main Street assists main street businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. Want to learn more? Visit digitalmainstreet.ca.