Digital Skills for Business: Influencer Marketing 101

Digital Skills for Business
This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics.

The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business.

About the workshop Influencer Marketing 101:
Marketing is about influence and persuasion. When social media launched over 25 years ago, the conversations between brands and consumers changed. Learning how to adapt your marketing is vital. Launching influencer marketing campaigns can be scary, expensive, and hard to measure; doing it right, matters. This workshop is about creating the right influencer marketing strategy, whether you're a B2B or B2C business.

This workshop aims to cover the following items:

• What is influencer marketing?
• How does influencer marketing fit into the marketing mix?
• What makes an influencer?

Choosing your plan of attack with influencer marketing Whether you are looking to grow exponentially or starting a new business from scratch, in the Influencer Marketing 101 Workshop, you will learn important tactics to help you use Influencer marketing successfully.

About the speaker Sarid Layton Principal, Digital Strategy and Marketing, SEVENmarketing:
Over the last two decades, Sarid has held four unique roles centring on sales and marketing, each in entirely unrelated industries: automotive, medical devices, technology, and manufacturing. This diversity helped her better contextualize how to work with organizations to drive success, easily understand their business to create tactical growth strategies and make an effortless client experience. Today, she’s the Principal of Digital Strategy and Marketing at SEVENmarketing, a boutique marketing firm taking a human-to-human approach to marketing. Sarid has worked with over 700 businesses in various capacities, from logo and app design to e-commerce, developing a digital presence, growing a social media following with active engagement, awareness and influencer marketing campaigns, and everything in between!