Digital Skills for Business: How to create a marketing strategy for your business

Digital Skills for Business
This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics.

The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business.

About the workshop How to Create a Marketing Strategy for Your Business:
In this workshop marketing expert Stella Grinfeld of Stella Graphix shares how to develop an effective marketing strategy. Your marketing plan outlines the strategies you’ll use to achieve your goals and marketing efforts. This strategy will help you plan which channels you will use, the target audience and the goals you wish to achieve.

About the presenter Stella Grinfeld, Stella Graphix:
Stella Grinfeld is a multidisciplinary design and digital marketing expert, bringing over 20 years of extensive experience in design, communications, marketing and business development. She is the owner of Stella Graphix Inc., an award-winning full service design and marketing agency that helps entrepreneurs build the businesses of their dreams. Want to learn more? Visit stellagraphix.com.