Digital Skills for Business: eCommerce 101: What, Why, How

Digital Skills for Business
This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics. Need help applying your new digital skills for your business? Just drop in.

This program includes two practical drop-in sessions in both Georgina and East Gwillimbury, an in-person peer-to-peer session and a bonus Ask Me Anything with a marketing expert. The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business.

About the workshop eCommerce 101: What, Why, How:
Join Digital Main Street in eCommerce 101: What, Why, How. More consumers than ever before are turning to online shopping for greater convenience, safety, and variety. In this webinar, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store, choosing an e-commerce platform providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets.

What you will learn:

• What is e-commerce, why it’s important and the benefits of selling online
• What platforms are available and how to pick the right one for you
• The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online
• Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO)
• How to set up secure payments and various shipping options and costs
• Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels
• How to provide excellent customer service throughout the e-commerce purchase funnel

Join to learn why you should consider e-commerce for your business and how you can easily get started.

About the speaker:
Digital Main Street assists main street businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. Want to learn more? Visit digitalmainstreet.ca.