1. Your Brand Online: Which Social Channels Are Right for Your Business?

Key take aways:

• Defining the purpose of social media as part of your marketing strategy

• Understanding the demographics and reach for each platform and the relevance for your business and your audience (your ideal client) in order that you can make a decision moving forward

• What’s the difference between the generations in social use?

• Dos and don’ts of building a strong online brand

• Influencers and your brand

January 15th, 2020- Register Here

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2. Overview: Facebook, Instagram, YouTube and Twitter

Key take aways:

• Understand the current algorithms

• Know whether to establish a Profile or Page, the pros and cons of each

• Methods to build followers: free or paid, and where to focus

• Privacy and consent

February 12th, 2020

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3. Overview: LinkedIn

Key take aways:

• Understand how this platform works, and where to focus

• Building your LI profile effectively

• Building your reach with articles and commenting

• Importance of connections and private/direct messaging

• Understanding how LI automated messaging works – how should you use it?

March 11th, 2020

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4. Building and Sharing your Content

Key take aways:

• How to best leverage your content (making cross-promoting content on multiple social platforms/channels easy)

• How to repurpose one piece of content for multiple use

• Understanding aggregate managers like HubSpot, HootSuite, etc.

• Getting visitors to your website

• Newsjacking – what it is and how to use it

April 8th, 2020

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5. The Importance of a Social Media Calendar

Key take aways:

• Building your social media calendar – what to include and how to use it

• Understand your needed frequency of posting

• Sources of good content

• Types of content to consider for your business

May 13th, 2020

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6. Focus Session: The Metrics of Social Media Marketing

Key take aways:

• How do you know whether your social media marketing is effective?

• Measuring ROI: what to track and why

• Tools to track metrics and how to use them (including Google Analytics)

June 10th, 2020

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7.Deep Dive: Facebook, Instagram, Twitter and YouTube Ads

Key take aways:

• The how-to of setting up ad accounts

• Understanding geo-targeting and retargeting and how they can be used in your business

• Tracking ad results – where to track and how to interpret the information

• Budgeting for ad spends – deciding on where to spend and why

September 9th, 2020

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8. Deep Dive: Advanced Marketing with LinkedIn

Key take aways:

• Marketing opportunities with a basic account

• Added opportunities of Premium account

• Advertising on LinkedIn

• When and how to use the private messaging function and its automated reply options

October 14th, 2020

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9. Google and Your Business

Key take aways:

• What is the importance of a Google Business profile?

• Google Analytics – how this tool can help you in tracking your campaigns

• Google Alerts – what they are and how to use them

November 11th, 2020

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10. Overview: Being Innovative by Keeping Apprised of Newly Emerging Platforms

Key take aways:

• An overview of TicToc, SnapChat, WhatsApp and others

• The influencer market (e.g. Gary Vee) and what they can do for your business

December 9th, 2020