• 2020 Clinic Information

    1. Your Brand Online: Which Social Channels Are Right for Your Business?

    Key take aways:

    • Defining the purpose of social media as part of your marketing strategy

    • Understanding the demographics and reach for each platform and the relevance for your business and your audience (your ideal client) in order that you can make a decision moving forward

    • What’s the difference between the generations in social use?

    • Dos and don’ts of building a strong online brand

    • Influencers and your brand

    January 15th, 2020- Register Here

    2. Overview: Facebook, Instagram, YouTube and Twitter

    Key take aways:

    • Understand the current algorithms

    • Know whether to establish a Profile or Page, the pros and cons of each

    • Methods to build followers: free or paid, and where to focus

    • Privacy and consent

    February 12th, 2020- Register Here

    3. Overview: LinkedIn

    Key take aways:

    • Understand how this platform works, and where to focus

    • Building your LI profile effectively

    • Building your reach with articles and commenting

    • Importance of connections and private/direct messaging

    • Understanding how LI automated messaging works – how should you use it?

    March 11th, 2020- Register Here

    4. Building and Sharing your Content

    Key take aways:

    • How to best leverage your content (making cross-promoting content on multiple social platforms/channels easy)

    • How to repurpose one piece of content for multiple use

    • Understanding aggregate managers like HubSpot, HootSuite, etc.

    • Getting visitors to your website

    • Newsjacking – what it is and how to use it

    April 8th, 2020 Register Here

    5. The Importance of a Social Media Calendar

    Key take aways:

    • Building your social media calendar – what to include and how to use it

    • Understand your needed frequency of posting

    • Sources of good content

    • Types of content to consider for your business

    May 13th, 2020

    6. Focus Session: The Metrics of Social Media Marketing

    Key take aways:

    • How do you know whether your social media marketing is effective?

    • Measuring ROI: what to track and why

    • Tools to track metrics and how to use them (including Google Analytics)

    June 10th, 2020

    7.Deep Dive: Facebook, Instagram, Twitter and YouTube Ads

    Key take aways:

    • The how-to of setting up ad accounts

    • Understanding geo-targeting and retargeting and how they can be used in your business

    • Tracking ad results – where to track and how to interpret the information

    • Budgeting for ad spends – deciding on where to spend and why

    September 9th, 2020

    8. Deep Dive: Advanced Marketing with LinkedIn

    Key take aways:

    • Marketing opportunities with a basic account

    • Added opportunities of Premium account

    • Advertising on LinkedIn

    • When and how to use the private messaging function and its automated reply options

    October 14th, 2020

    9. Google and Your Business

    Key take aways:

    • What is the importance of a Google Business profile?

    • Google Analytics – how this tool can help you in tracking your campaigns

    • Google Alerts – what they are and how to use them

    November 11th, 2020

    10. Overview: Being Innovative by Keeping Apprised of Newly Emerging Platforms

    Key take aways:

    • An overview of TicToc, SnapChat, WhatsApp and others

    • The influencer market (e.g. Gary Vee) and what they can do for your business

    December 9th, 2020