1. Your Brand Online: Which Social Channels Are Right for Your Business?
Key take aways:
• Defining the purpose of social media as part of your marketing strategy
• Understanding the demographics and reach for each platform and the relevance for your business and your audience (your ideal client) in order that you can make a decision moving forward
• What’s the difference between the generations in social use?
• Dos and don’ts of building a strong online brand
• Influencers and your brand
January 15th, 2020- Register Here
2. Overview: Facebook, Instagram, YouTube and Twitter
Key take aways:
• Understand the current algorithms
• Know whether to establish a Profile or Page, the pros and cons of each
• Methods to build followers: free or paid, and where to focus
• Privacy and consent
February 12th, 2020- Register Here
3. Overview: LinkedIn
Key take aways:
• Understand how this platform works, and where to focus
• Building your LI profile effectively
• Building your reach with articles and commenting
• Importance of connections and private/direct messaging
• Understanding how LI automated messaging works – how should you use it?
March 11th, 2020- Register Here
4. Building and Sharing your Content
Key take aways:
• How to best leverage your content (making cross-promoting content on multiple social platforms/channels easy)
• How to repurpose one piece of content for multiple use
• Understanding aggregate managers like HubSpot, HootSuite, etc.
• Getting visitors to your website
• Newsjacking – what it is and how to use it
April 8th, 2020 Register Here
5. The Importance of a Social Media Calendar
Key take aways:
• Building your social media calendar – what to include and how to use it
• Understand your needed frequency of posting
• Sources of good content
• Types of content to consider for your business
May 13th, 2020
6. Focus Session: The Metrics of Social Media Marketing
Key take aways:
• How do you know whether your social media marketing is effective?
• Measuring ROI: what to track and why
• Tools to track metrics and how to use them (including Google Analytics)
June 10th, 2020
7.Deep Dive: Facebook, Instagram, Twitter and YouTube Ads
Key take aways:
• The how-to of setting up ad accounts
• Understanding geo-targeting and retargeting and how they can be used in your business
• Tracking ad results – where to track and how to interpret the information
• Budgeting for ad spends – deciding on where to spend and why
September 9th, 2020
8. Deep Dive: Advanced Marketing with LinkedIn
Key take aways:
• Marketing opportunities with a basic account
• Added opportunities of Premium account
• Advertising on LinkedIn
• When and how to use the private messaging function and its automated reply options
October 14th, 2020
9. Google and Your Business
Key take aways:
• What is the importance of a Google Business profile?
• Google Analytics – how this tool can help you in tracking your campaigns
• Google Alerts – what they are and how to use them
November 11th, 2020
10. Overview: Being Innovative by Keeping Apprised of Newly Emerging Platforms
Key take aways:
• An overview of TicToc, SnapChat, WhatsApp and others
• The influencer market (e.g. Gary Vee) and what they can do for your business
December 9th, 2020
